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The prospect (let's call her) 'Super Sarah,' lands on your offer:
'Super Sarah' should be glad that she landed upon this great offer... because you know you are the answer to her prayers... the solution to her perpetual worries...
Yet she’s still awaiting, contemplating... whether she should sign up... or open up her wallet or... maybe not?
You are screaming inside her head..."Darn it Super Sarah, just do it! I know I have the solution to your problems... can't you see? I do... I really really do."
Then just like that she reaches for the cross on the top right corner of the browser window and shuts you out of her life, once and for all… and you don’t even know why!
In a crowded marketplace, not standing out is the same as being invisible.
(Seth Godin- Bestselling Author & World's Top Marketer)
Get closer than ever to your customer. So close that you tell them what they need well before they realise it themselves.
(Steve Jobs - No introduction needed)
If the product has no difference, you can only offer a lower price.
(Jack Trout - Bestselling Author & Top Marketing Consultant)
Are you feeling as lost as last year's Easter egg when it comes to attracting prospects in a jungle full of noise, in a sea of competitors, with no shortage of 'me too' businesses around?
Are you feeling as confused as a chameleon in a bag of Skittles when it comes to identifying what your buyers actually want?
Are you feeling as stuck as a porcupine in a bubble wrap about getting prospects to sign up for your freebie, let alone a paid product or service?
You see, people don't buy beige, boring or bland...
Even when that product/service may exactly be what they need
Even when the product/service is offered by a seemingly well qualified person...
Even when they would barter their least favourite child to find a solution to their problem...
The moment your product or service comes across as 'meh', 'blah' or 'just another me too' product...
No eyeballs to consume your labour-of-love-blog-post - TERMINATED
No subscribers to take you up on your free offer - TERMINATED
No Paypal notifications hitting your inbox - TERMINATED
You have to remember that in the online world we are all trying to grab someone else’s attention where average human attention span has dropped to 8 seconds (even lower than than the attention span of a goldfish).
Smart Positioning Method is a step-by-step implementation plan that helps you craft persuasive, stand-out and irresistible positioning statements and opt-in landing pages that attract the exact group of people who want to buy from you (like an ONLY ice-cream van parked right outside kids school gates). Resulting in more eye-balls on your content, more subscribers in your list and ultimately more moola in your pocket.
You will get to watch over my shoulder as I go over real life case study, explaining each step along the way!